FireTap Brand Identity

Rolling through OKC, FireTap is a vintage Japanese fire truck converted into the city’s coolest mobile craft beer experience, owned by Travelish. Whether at city events or private parties, FireTap delivers craft beer in unexpected places, bringing fun wherever it goes.

OBSTACLE

FireTap needed a brand identity that captured its unique mobile beer experience and fun, vintage vibe. Inspired by retro travel memorabilia, the brand had to be playful yet nostalgic, while also standing out in the crowded craft beer scene.

STRATEGY

I designed bold, dynamic branding for FireTap that balances the energy of craft beer culture with the nostalgia of vintage travel. From identity and merchandise to advertising, I ensured that every touchpoint evoked a sense of adventure and fun, creating a cohesive look that speaks to both beer lovers and partygoers alike.