Mushroom Patch Brand Identity

This project is a full brand identity for The Mushroom Patch, a company with a whimsical, nature-inspired aesthetic that aligns with its organic product offerings.

OBSTACLE

Michael Marrone started growing mushrooms as a passion project. Initially, he wasn’t focused on branding—if it were up to him, he would have written the company name on cardboard with a Sharpie. However, he quickly realized that for his business to thrive, he needed a more cohesive and professional brand identity.

STRATEGY

I crafted the brand using earthy tones and organic illustrations, bringing a rustic yet modern feel. Key elements include packaging, recipe postcards, a branded van, and to-go bags. This consistent visual identity across all platforms highlights the natural charm of The Mushroom Patch.

CLIENT REVEIW

Tara helped me transform my dream into a brand, and that brand turned my dream into a thriving business. Finding a logo that perfectly represents who we are and who we aspire to be was crucial for me. Tara made the process feel like a true collaboration, always making sure my vision remained the focus. Revisions were quick, thoughtful, and always reflected our conversations. She truly respected my personal vision and ensured that the brand clearly conveyed the message I wanted to share with the world.