CLIENT:
MAS
SERVICES/SKILLS:
Experience Design/ Mid Journey / Animation/ Strategy
We were asked to create a never-before-seen experience, showcasing Liquid Death’s unique brand personality and mission, and capturing the hearts and minds of Gen Z consumers, all while garnering enough social buzz to take over the world. Our team landed on the Annihilation Arcade where its GAME OVER for plastic. We develop strategic branding, designed social assets and created the event look & feel. After presenting this RVP to Liquid Death, we hope you enjoy it as much as they did.
Stylized map of experience
You stumble across this magnetic exterior. Aren’t you curious whats inside?
Help save the environment one Dasani deer at a time!
Players the opportunity to remove these poor pollution-stricken sea animals from their plastic filled home.
A BA then gives you tokens for the arcade but how do you get more? Each token counts for a dollar that goes to a different charity this holiday season.
Introducing Liquid Deaths first original VR game
VR Exterior will be located in the middle of the arcade for viewing pleasure
It wouldn’t be a true arcade without throwing it back to the classics, so we made them with a Liquid Death twist
Stop at the Murder Memories photo booth on your way out. Choose from a variety of stickers, filters, and mods to alter your photos for a truly unique takeaway.
The game where you can release your explosive rage on the top pollution culprits of our time.
Toss crushed up Liquid Death cans down the alley, landing them in one of the tempting Recycling Glory Holes. Chuck and Score ;)