Designing Equity for the Future
Skillz Logo Design Typography
CREATIVE REPUTE TEAM Creative Director - Nilé Livingston Project Manager - Tina Armstead Logo Designer - Tara Rose Designer - Jessica Cruz
When PolicyLink set out to reimagine their brand, they needed a visual identity that matched the depth of their mission: advancing racial and economic equity through policy change. As part of Creative Repute, I was tasked with designing a logo that honored their history while looking boldly toward the future.
Their existing branding lacked the clarity and impact needed to resonate with today’s audience. Inspired by Afrofuturism, I crafted a logo that bridges past, present, and future—visually reflecting a world where equity leads the way. With clean typography, bold color, and geometric symbolism, the mark balances professionalism with activism.
The result is a powerful visual foundation for a movement rooted in justice—and built for lasting change.
