Branding | PolicyLink

When PolicyLink needed a brand identity that would reflect their commitment to equity, I was tasked as part of Creative Repute with designing a logo that visually conveyed both their purpose and professionalism. Inspired by Afrofuturism, I created a modern design that bridges the past, present, and future of policy-making and racial justice.

OBSTACLE

PolicyLink's previous branding did not fully capture their mission of advancing equity. They needed a fresh identity to resonate with their audience while symbolizing progress and social impact.

STRATEGY

Drawing from Afrofuturism, the logo reflects the vision of a more equitable future. With modern typography, bold colors, and geometric elements, the design connects the historical roots of justice with a forward-thinking approach to policy change. This balance of professionalism and social activism makes the logo both meaningful and recognizable in driving change.