Annihilation Arcade: Liquid Death

We were tasked with creating a one-of-a-kind experience to amplify Liquid Death’s bold brand personality, resonate with Gen Z, and generate massive social buzz. The result? The Annihilation Arcade, where it’s GAME OVER for plastic.

OBSTACLE

Liquid Death wanted an innovative, immersive event that would capture attention and align with their mission to eliminate plastic waste, but they needed a concept that would stand out and engage their target audience.

STRATEGY

As one of the graphic designers, I collaborated closely with another designer, leading the visual direction. Every touchpoint of the user journey was meticulously crafted—from branding to event design and social media assets. We developed a bold and dynamic experience that captured Liquid Death’s rebellious spirit, all while ensuring strategic alignment with their brand mission. After presenting our RVP to Liquid Death, we were thrilled by their positive reception.