Tapping Into Adventure
SKILLZ Brand Identity Development Merchandise Design Marketing Strategy
Rolling through OKC in a retro Japanese fire truck, FireTap turns every event into a party on tap. Owned by Travelish, it’s the city’s coolest mobile craft beer experience—showing up at festivals, parties, and private events with cold pours and good vibes in tow.
FireTap needed a brand identity as bold and memorable as its truck. The challenge? Capture the playful energy of the experience while leaning into its nostalgic, vintage aesthetic. Inspired by retro travel memorabilia, I designed a visual identity that feels both familiar and fresh.
From logos and merch to signage and advertising, every design touchpoint channels adventure, fun, and a little bit of wanderlust—perfectly positioning FireTap to stand out in OKC’s buzzing craft beer scene.
