IDENTITY | MOBILE | ANIMATION | PHOTOGRAPHY | ENVIRONMENTAL

The Copenhagen Light Festival consists of various artists who create light exhibitions every year to develop a sense of community while creating excitement with light during their darkest winters. The festival constantly evolves and adds new light works every year. Due to the festivals’ ever-changing nature, the identity remains timeless but dynamic. The festival provides a variety of way finding including an app that guides the users though the magical lite up streets of Copenhagen during the festival.

Advertising Campaign connects the people to the festival by utilizing inspirational quotes that connect light and people.

Environmental graphics are scattered around the city utilizing gorilla style.

Way finding will include the spiral mark indicating the viewer they are near a light installation.

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